Once people follow you, the next step is one page that holds everything: your links, your free download, and something to buy. Link-in-bio tools handle the first part; creator stores handle the selling, from ebooks and presets to courses, bookings and memberships. Several tools now do both.
The real price of selling is rarely the monthly fee. Most of these tools take a percentage of every sale, especially on free plans, and payment processors add their own fee on top. Some also cap your yearly sales before you must upgrade. Plans and terms were read from each tool's own pricing and help pages on 4 Nov 2026, and user scores from Trustpilot the same day.
Quick picks
- Best-rated creator store: Stan, $25/mo billed yearly, rated 4.7 from 2,208 reviews, with no free plan but a 14-day trial.
- Selling for free with a small fee: Payhip, free with a 5% fee per sale, rated 4.5.
- Link in bio, most used: Linktree, rated 4.0 from 7,165 reviews.
- Store with a safety net: Sellfy, from $22/mo billed yearly, with a full refund within 30 days of upgrading.
- No monthly fee at all: Gumroad, 10% plus $0.50 per sale.
How these tools were compared
This guide is built from what each company publishes and what its customers report. For every tool it checks the free plan, the fee taken per sale on each plan, any yearly sales cap, refund terms, and the Trustpilot score with recent review themes.
Compare at a glance
| Tool | Free plan | Cheapest paid plan | Fee per sale | Trustpilot |
|---|---|---|---|---|
| Stan | 14-day trial | $29/mo ($25 yearly) | Not stated | 4.7 (2,208) |
| Payhip | All features | $29/mo | 5% free, 2% Plus, 0% Pro | 4.5 (565) |
| Linktree | Free links page | See pricing | Selling on paid tiers | 4.0 (7,165) |
| Beacons | Links, media kit, 50 emails | $10/mo ($8.33 yearly) | 9% free, 0% Creator Plus | 1.9 (44) |
| Milkshake | Unlimited cards | $2.99/mo | 12% free and Lite, 7% Pro+ | Not listed |
| Taplink | Simple page | See pricing | Payments on Business | 1.7 (34) |
| Gumroad | No monthly fee | None | 10% + $0.50, 30% via Discover | 1.4 (423) |
| Lemon Squeezy | No monthly fee | None | 5% + 50¢ | 1.2 (187) |
| Sellfy | 14-day trial | $29/mo ($22 yearly) | 0%, up to $10k a year | 3.9 (72) |
| SendOwl | Trial | $39/mo ($32.50 yearly) | Up to $10k a year | 1.6 (158) |
Link in bio pages
One page for all your links, often with a small shop or email signup.
Linktree
See pricing
Free plan: Unlimited basic links
Linktree puts all your content on one link, with design options, a QR code and analytics. Selling features are limited to paid tiers or some regions. Plan prices could not be read on its pricing page for this guide.
On Trustpilot, Linktree scores 4.0 from 7,165 reviews. Reviewers say it is quick to set up and easy to use, and praise helpful support.
Pick it if you just need a reliable links page today.
Beacons
from $10/mo
Free plan: Unlimited links media kit 50 emails
Beacons combines a links page, a store for courses and downloads, a media kit for brand deals and email marketing. The free plan takes 9% of each sale and allows 50 emails. Creator is $10/mo ($8.33/mo yearly); the fee drops to 0% on Creator Plus at $30/mo. Paid fees are generally non-refundable, and you must cancel from a desktop.
On Trustpilot, Beacons scores 1.9 from 44 reviews. Recent reviewers say they cannot reach support and report bugs in the editor.
Pick it if a media kit for sponsors is part of what you need.
Milkshake
Milkshake builds a swipeable mini website on your phone, with a card to sell files through Stripe. Free gives unlimited cards and hosting with a 12% fee on sales; Pro at $6.99/mo ($5.00/mo yearly) lowers it to 9%, and Pro+ to 7%. Subscriptions are billed through the app stores and generally not refunded.
Pick it if you want to build and edit everything from your phone.
Taplink
See pricing
Free plan: Post a few links and text
Taplink makes micro landing pages for Instagram bios, with templates and one-tap links to WhatsApp and Telegram. The free version is a simple page; payments and digital products need the Business plan. Paid plans require at least three months, with discounts for six or twelve.
On Trustpilot, Taplink scores 1.7 from 34 reviews. Reviewers complain about customer service and being charged around a free trial.
Sell digital products
Stores for ebooks, templates, courses, coaching and memberships.
Stan
Stan is a link-in-bio storefront with bookings through Zoom and Google Meet, a course builder, downloads, memberships and automatic DMs. There is no free plan, only a 14-day trial. Creator is $29/mo ($25/mo yearly); funnels, upsells and email flows come with Creator Pro at $99/mo. Refund reviews are limited to payments in the last 30 days.
On Trustpilot, Stan scores 4.7 from 2,208 reviews. Reviewers praise quick, patient support with step-by-step help, and find the store easy to use.
Pick it if you sell coaching, courses and downloads from Instagram or TikTok.
Payhip
from $29/mo
Free plan: All features, 5% fee per sale
Payhip sells downloads, courses, coaching, memberships and physical items, and handles EU VAT. The free plan has every feature with a 5% fee per sale; Plus at $29/mo cuts it to 2% and Pro at $99/mo to 0%. PayPal or Stripe fees apply on top.
On Trustpilot, Payhip scores 4.5 from 565 reviews. Reviewers say the store builder is simple for non-technical sellers and that support goes out of its way to help.
Pick it if you want to start selling at no monthly cost and upgrade when the fees add up.
Sellfy
Sellfy is a store builder for downloads, subscriptions, physical goods and print-on-demand, with files up to 20 GB. Starter is $29/mo ($22/mo yearly) for up to $10,000 of sales a year; above the cap Sellfy may charge 2% until you upgrade. It offers a full refund within 30 days of upgrading.
On Trustpilot, Sellfy scores 3.9 from 72 reviews. Some long-time sellers say it just works for years; complaints are scattered.
Pick it if you also sell merch and want no fee per sale.
Gumroad
$0
Free plan: All features with no monthly fee
Gumroad sells digital products, courses and memberships with no monthly fee, handling sales tax as merchant of record. It keeps 10% plus $0.50 per direct sale, and 30% on sales through its Discover marketplace.
On Trustpilot, Gumroad scores 1.4 from 423 reviews. Recent reviewers, buyers and creators alike, report chatbot-only support, sudden account suspensions that held up payouts, and fee changes.
Lemon Squeezy
$0
Free plan: All features free to use
Lemon Squeezy handles checkout, subscriptions and global sales tax as merchant of record, aimed mainly at software sellers. There is no monthly fee; each sale costs 5% plus 50¢.
On Trustpilot, Lemon Squeezy scores 1.2 from 187 reviews. Most recent reviewers say support takes weeks to answer.
SendOwl
SendOwl is a checkout you embed in your site or links page, with protected delivery of ebooks, music and software. Launch is $39/mo ($32.50/mo yearly) for up to $10,000 of sales a year; going over upgrades you automatically.
On Trustpilot, SendOwl scores 1.6 from 158 reviews. Recent reviewers report charges after closing their account and a large price increase with a month's notice.
What to check before you commit
- The fee per sale. Free plans take 5% (Payhip), 9% (Beacons), 10% plus $0.50 (Gumroad) or 12% (Milkshake), before card fees.
- Yearly sales caps. Sellfy Starter and SendOwl Launch cap you at $10,000 a year.
- Refunds. Sellfy refunds within 30 days of upgrading; Beacons and Milkshake generally do not.
- Support. Several stores score low on Trustpilot mainly over support and payouts, so test a payout early.
Which one should you pick?
- You sell coaching and courses from social media: Stan.
- You want to start selling for free: Payhip.
- You just need a links page: Linktree.
- You sell merch too: Sellfy.
- You build everything on your phone: Milkshake.
How this guide was put together
The tool list comes from the guides that rank highest for link-in-bio tools and platforms to sell digital products, plus tools that run partner programs. Plans, fees and terms come from each tool's own pricing, help and terms pages, read on 4 Nov 2026. User ratings and review themes come from each tool's Trustpilot page, read the same day; they reflect what reviewers chose to post, not a survey of all users.